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What is Downtown Project - November 2012

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  • 1.Las Vegas City HallIt all started with the plan to move Zappos Headquarters to the former CityHall building in Downtown Las Vegas. What could that campus look like?How could it influence the city around it? How could it help to revitalizeDowntown?
  • 2. GoogleThere are some corporatecampuses that you neverhave to leave—with diningoptions, outdoorrecreation, gardens, evenyour dog. But how do thepeople there interact withthe community aroundthem?
  • 3. NikeOr what about Nike’s World Headquarters? They have a swimming pool,soccer fields, volley ball courts, workout facilities, and more.
  • 4. AppleThe Google, Nike, and Apple campuses are all amazing. And Zapposconsidered creating a similar HQ and polled their employees about whatkinds of amenities they would like at their workplace.
  • 5. Doggy Day CareWhen Zappos employees were surveyed about the amenities they would prefer tohave in their new campus, doggy day care was the number one request—nothuman day care..
  • 6. NYU CampusRather than build a campus that’s insular, that doesn’t create reasons for peopleto leave, Zappos decided that it would be more interesting to create a campusthat interacts with the community around it, that encourages people to interactserendipitously with people they might not otherwise meet. A campus thatfunctions not only as a workplace, but also as a community gathering space.
  • 7. Downtown Las VegasFremont EastSurrounding the future Zappos HQ is an amazing neighborhood called FremontEast. It’s filled with bars, restaurants, and shops run by local business owners.It’s the kind of neighborhood where people run into friends on the street, whereany bar or restaurant you visit, you’ll see someone you know.
  • 8. Downtown Las VegasFremont EastIt’s actually one of the most community-focused neighborhoods you canimagine—in the place you would least expect it. Downtown Las Vegas.Downtown Project was created as its own entity with a mission to help torevitalize the neighborhood and catalyze the growth of the community.
  • 9. DOWNTOWN PROJECTA $350 Million Investment $ 50M Small Businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Residential & Real Estate
  • 10. DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-FocusedLarge City in the WorldThe Co-working Capital of theWorld
  • 11. ROI vs. ROC Instead of maximizing short-term ROI: Return On Investment We focus on maximizing long-term ROC: Return On Community and institutionalizing ROL: Return On Luck – Accelerating Serendipity
  • 12. THE BIG BET . . .Accelerating Collisions, Community & Co-Learning …will lead to… AcceleratingHappiness, Luckiness, Innovation & Productivity
  • 13. $50M Small BusinessesWe’re investing in up to 200 small businesses in Downtown Las Vegas. All ofthose Post-Its on the wall represent small business ideas.
  • 14. $50M Small BusinessesWe’re primarily interested in owner-operated small businesses thatmeet these criteria:• Are you passionate about your idea?• Does your idea contribute to community in some way?• Are you capable of executing your business idea?• Is your business model sustainable?• What is it that makes your business unique or the best at what youdo?• What about your business would make it worthy of a story in a majorpublication or national news outlet?
  • 15. Entrepreneurs:“What would you be passionate about doing for10 years even if you never made a dime?”
  • 16. NatalieThis is Chef Natalie Young. Her restaurant EAT is our first small business investmentto open. Formerly, she worked as a Chef on The Strip. And she was about to leaveLas Vegas for good until she was able to follow her passion and fulfill her dream toopen her own restaurant.
  • 17. Natalie
  • 18. Natalie
  • 19. NatalieIn order to open her restaurant, many people in the community came togetherto help Natalie in many ways.
  • 20. Natalie
  • 21. NatalieEAT officially opened for business in September, 2012..
  • 22. SarahThis is Sarah Nisperos, a lifelong fashionista who was able to follow herpassion after a small business investment from Downtown Project.
  • 23. This is her boutique, Coterie, which is the first fashion retail operation in the FremontEast area of Downtown.
  • 24. BeforeBefore it became a hub for community and fashion, the building whereCoterie is located housed a check cashing business.
  • 25. Coterie
  • 26. The Downtown Project workspace is located behind Coterie. This is whatit looked like before.
  • 27. After
  • 28. $50M Tech StartupsWe’re investing $50I’mmillion dollars in techstartups like RomotiveRomo!that are located here orare willing to move theiroperations to DowntownLas Vegas. Techstartups can growrapidly and create jobsquickly. We believe youcan change the worldwith a laptop.
  • 29. $50M Tech StartupsWe’re also investing in spaces for coworking, so startups can have affordableplaces to work where they can inspire each other and collaborate in ways thataccelerate innovation.
  • 30. $50M Tech StartupsWe’re working with Venture for America to bring up to ten of their Fellows toLas Vegas this year. They’ll be working with us on Downtown Project andtransitioning into positions with local startups. VFA is a program that sendsyoung, talented college graduates to work in startups to hone theirentrepreneurial skills.
  • 31. $50M Education, Arts, CultureWe’re partnering with Teach for America to bring 1,000 corps members andalumni to live Downtown. We’re also planning to build a K-12 charter or privateschool in Downtown Las Vegas.
  • 32. $50M Education, Arts, CultureWe’reinvesting inorganizations like FirstFriday, tosupportgathering ofthecommunityand thecelebrationof the localarts scene.And we’re partnering with Burning Man to bring exciting, new public art toDowntown Las Vegas.
  • 33. $200M Residential & Real EstateWe’re inspired by the book Triumphof the City and the idea thatknowledge is more powerful thanspace.When people live closely together,they interact more frequently whichcreates more opportunities for themto learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
  • 34. WHEN CITIES DOUBLE IN SIZE . . .Productivity and innovation perresident increases by 15%But it’s not true for companies
  • 35. HOW TO ACCELERATELEARNING & INNOVATION Maximize the number of serendipitous interactions Accelerate learning opportunities Increase the metabolism of the city
  • 36. 3 INGREDIENTS FOR SERENDIPITY1. Residential density of at least 100 residents per acre2. Street-level activity for residents to collide3. Culture of openness, collaboration, creativity, an d optimism
  • 37. GROUPS COLLIDINGDOWNTOWN 1. 2000 Zappos employees 2. 1000 Teach For America corpmembers and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  • 38. Learning from Zappos and Coworking Culture is to a Company as Community is to a CityValuesInnovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  • 39. Our Secret Weapon …When people come to visit us in Downtown Las Vegas, they find exactly whatwe found. A place that is vibrant, interesting, and community-focused. Andthey want to stay, to move their companies here. They get it.
  • 40. LEARNING FROM TED, SUMMITSERIES, SXSW, BIF… Curated Content SerendipityLearningConnections CommunityWe’re creating a space where innovators, dreamers, doers, and throughleaders from around the world can come to share ideas in Downtown LasVegas—to enrich the community, to inspire us all. Call it a Downtown Mini-Residency program.
  • 41. Downtown Every Day Curated Content SerendipityLearningConnections Community
  • 42. We’re building a theater at the corner of Las Vegas Boulevard and FremontStreet where we’ll host weekly TED-style talks that will given by guests andcommunity members.
  • 43. OUR BIG BET…3 Guiding Principles Accelerate: 1. Collisions 2. Community 3. Co-Learning And everything else will fall into place…(productivity, innovation, growth, happiness)What will people say aboutDowntown?
  • 44. DowntownWill Make You SMARTER
  • 45. 50% of HumansCurrently Live in Cities
  • 46. Within our lifetime75% of all people will live in cities
  • 47. We’re thinking ofThe City as a Startup
  • 48. DowntownLas Vegas:The City ofPossibilities
  • Fly UP